Boss level brushing

I created the Boss Level Brushing campaign for Made by Dentists Kids with copywriter Lucas Milam. We turned the nightly brushing routine into an epic adventure. With playful, game-inspired visuals and clever copy, the campaign empowered kids to level up their brushing skills, all while giving parents a break from the usual bedtime battles. Boss Level Brushing puts a fun spin on the idea that a brighter future starts now, encouraging kids to build strong dental habits today for a healthier, more confident tomorrow. It’s a win-win for everyone!