My Journey in Social Media
With over a year of hands-on social media experience, I have developed and managed content across platforms like Instagram and TikTok, focusing on driving engagement and audience growth. As a Social Media Intern at S'Well The Agency, I created strategic content and analyzed performance metrics to optimize results. At ROAR! Internet Marketing, I designed graphics and videos for multiple clients and strengthened my SEO and keyword research skills. I also managed the social media accounts for Texas State Competitive Cheer, increasing followers by 6%. In addition to my work experience, I completed an Advanced Social Media course at Texas State University, where I developed skills in content strategy, analytics, and platform-specific best practices. Through these roles and coursework, I’ve built a strong foundation in content creation, branding consistency, audience engagement, and digital marketing strategy.
Check out my work
Sep 2024 - Sep 2025
Let's Connect!
What I've Created on TikTok
Social Media Live Show
Catch our live discussion on Nested Precarities of Creative Labor, where we unpack the layered challenges creatives face today — from unstable gigs to hidden pressures behind the scenes. Hosted by Ashlyn Davis, Judy Cortes, Malyan Barnes, Jennifer Miranda-Flores, Lauren Mirelez, and myself, regan Price. We dive into real experiences, critical insights, and ideas for building a more sustainable creative future. Watch the full conversation here!
Analytics Reports
This semester, our team developed a series of in-depth analytics reports for the School of Journalism and Mass Communication at Texas State University. We tracked engagement, audience growth, and content performance across multiple platforms, providing insights and strategic recommendations to help strengthen the school's digital presence and outreach.
During my time managing the Texas State Competitive Cheer social media, I created content that consistently drove strong engagement and reach. This analytics report covers 31 posts across a variety of formats, including reels, event highlights, and team features. The Tryouts post had the highest overall performance with over 8,000 in reach, while my Daytona Recap post received the most likes and engagement. Reels and event-driven content performed especially well, showing that dynamic, timely posts resonate most with our audience. These insights shaped a more strategic and creative approach to the team's digital presence.
Faculty Feature Campaign for SJMC Social Media
This semester, our team created a faculty feature campaign for the School of Journalism and Mass Communication at Texas State University. As part of a "Back to School" series for Fall 2025, we interviewed faculty member, Jill Ament, captured professional photos and video, and produced a full content package—including an Instagram post, Story, and blog article. Our work followed SJMC’s branding guidelines and focused on telling authentic, inspiring stories that highlight the impact of the school and its community.
Instagram Story
Blog Post
Instagram Post
Weekly Discussion Highlights
Cross-Platform Influencer Analysis
Jenna Palek is a 27-year-old influencer known for her fun and authentic content. She’s active on TikTok (@jennapalek), where she posts fashion hauls, fitness tips, and personal vlogs, and on Instagram (@jennapalek), sharing lifestyle updates and sponsored content. She also hosts the Fun on Weekdays podcast, which has over 2.3 million downloads, where she discusses life, growth, and navigating your 20s.
Jenna tailors her content to each platform: on TikTok, she focuses on quick, trendy videos; on Instagram, she posts polished photos and personal moments; and on her podcast, she dives deeper into life lessons and interviews. Her content is consistently centered around fashion, fitness, and lifestyle, with a focus on authenticity. She also partners with brands like DIBS Beauty, which align well with her lifestyle brand and resonate with her audience.
Cross-Platform Advertising Campaign
I chose Dutch Bros for this campaign, creating ads for Instagram, Facebook, and TikTok.
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Instagram: I used a vibrant, eye-catching image of a frozen drink with a fun, colorful background, matching Dutch Bros’ cheerful tone. The 1080x1080 px post is designed for the platform's aesthetic focus.
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Facebook: This ad, sized 1200x628 px, includes more detailed text to highlight drink options, appealing to a broader audience. Facebook supports both images and text, offering space for clear calls to action.
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TikTok: The ad (960x1280 px) is a dynamic video, perfect for TikTok’s focus on fast-moving, engaging content rather than static images.
For cost-effectiveness, I would use CPC advertising. Instagram and Facebook cost $0.50-$3.50 per click, while TikTok costs $0.10-$1.50 per click.
Why I Love SJMC Instagram Post and Reflection
Using the Ice Cream Method helped structure a strong caption for TXST SJMC’s Instagram, with a hook, body, and CTA that matched the university’s warm, inclusive tone. The main challenge was condensing meaningful experiences into 70–100 words while keeping it engaging. Overall, the final post successfully highlighted SJMC’s value and encouraged interaction, and reviewing peer posts showed a strong understanding of the school's voice.
Individual Company Instagram Analysis: Summary, Audience Segmentation, and Visual Insights
Waterboy is an Austin-based brand specializing in sugar-free hydration products for hangover and workout recovery. With 93.6K Instagram followers, they use a playful, witty marketing style to connect with young, health-conscious consumers. Their posts feature humorous content, user testimonials, hydration tips, and brand collaborations.
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Psychographic: Appeals to individuals valuing effective, fun self-care solutions.
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Demographic: Targets active young adults in their 20s and 30s.
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Geographic: Focuses on urban and suburban U.S. markets, with nationwide availability online.
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Behavioristic: Audience engages in fitness, social drinking, and prefers convenient health products.